: This is a half day session titled, The Execution of the Funeral Marketing Blueprint covers the final three major components of the 7M's funeral home marketing: Mechanics, Metrics & Motion.
This program covers is the execution of plan for Funeral Homes with both offline and online channels including Print, Radio, Websites, SEO, Pay Per Click, Online Obits, Videos, Social Media, Online Reviews and Reputation Management.
e: The objective of this half day training session is to execute strategies of the Funeral Marketing Blueprint to funeral directors and how they can apply to funeral service. After attending this program, attendees will be able to map out their marketing and advertising plan so that it is well-balanced, cost-effective and designed to give them maximum ROI - return on investment. They will have the complete step by step guide to create a marketing plan and the knowledge of how to implement these strategies.
- Robin Heppell
Robin Heppell, CFSP, combines his expertise in marketing, technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve.
Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies, marketing plans and technologies.
This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market. He is a fourth generation funeral director and a Certified Celebrant. Heppell is a former faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News, and his own websites include FuneralGurus.com and FuneralFuturist.com.