Fundamentals of the Funeral Marketing Blueprint

Fri, April 6, 2018 - 10:00 am  3h
Description: This is a half day session titled, The Fundamentals of the Funeral Marketing Blueprint, which covers the first four major components of the 7M's of  Funeral Home Marketing: Mindset, Market, Message and Media.

This session covers is the foundation for creating plan for Funeral Homes with both offline and online channels including Print, Radio, Websites, SEO, Pay Per Click, Online Obits, Videos, Social Media, Online Reviews and Reputation Management.

Objective: The objective of this half day training session is to introduce the Funeral Marketing Blueprint to funeral directors and how they can apply to funeral service. After attending this live event, attendees will have the foundational knowledge to create marketing messages that can be targeted to specific markets. Plus they will be able to differentiate their firm from their competition with ease – in their ads, in person, on the phone, and on the Internet.
  • Robin Heppell
    Robin Heppell, CFSP, combines his expertise in marketing, technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve.
    Through his consulting firm, in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies, marketing plans and technologies.
    This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market. He is a fourth generation funeral director and a Certified Celebrant. Heppell is a former faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News, and his own websites include and

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